Must do (quite a lot) better in 2016. Yes it’s a cliché but that might well be the end-of-year report on Europe’s digital progress in 2015. It started with great promise; President Juncker making snappy videos about his digital street cred, a Vice-President for the Digital Single Market and a Commissioner for Digital Economy and Society, and DSM strategy with welcome consultations.
But the year didn’t end quite so well, did it? A compromise on data protection that didn’t deliver on its original promise of reduced costs for business, with a single consistent approach across Europe and a one-stop-shop; real uncertainty for many businesses thanks to the ruling on Safe Harbour, and endless examples of incumbent interests seeing off the disruptors who had the temerity to use digital to offer better, cheaper service to European city dwellers.

So how can Europe do better this year? Here are 5 tests I’ll be applying in a year’s time.

First, and it’s a big one, I’ll be asking whether we give as much weight to gaining the benefits of the new, and increasingly global, data economy and society – from health benefits to wealth benefits – as we do to the important task of keeping our data safe and secure. Have we grasped the opportunities of global data flows and resisted unproductive forced localisation?
Second, make it more attractive, not less, to invest in Europe’s digital infrastructure. If the EU is to lead the way to 5G, crucial bands will have to be made available in a coordinated and timely way, putting an end to today’s national fragmentation.

My third test: make a real improvement in the quality and quantity of digital skills available both to tech suppliers and their customers in Europe’s industries and public services alike. At the end of the year I want to see that Europe’s citizens can easily and cheaply acquire the digital skills they need to be active in our digital Europe.

Next really do unlock the potential of e-commerce. Don’t just say you’ll do so while building new barriers and making consumer rules in the online world different from, and more complicated than the off-line world – recognise that for most Europeans this distinction is fast disappearing.

Fifth and finally, I want to see that many more of Europe’s business leaders and politicians have grasped and actively promoted the power of digital to modernise our industries and improve public services to drive the single market. Will we have shifted our thinking to exploit the power of modern platforms rather than worrying about them?

To borrow from Machiavelli, Europe has to tackle the powerful vested interests that profit from the status quo, while at the same time embracing the disruptors who dare to challenge them.

I look forward to seeing you again next year and I have every expectation of a better report.

Author :

Leave a Reply